“You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette
“Change is inevitable”, motivational speakers tell their audience when they want to encourage people to adapt to the changes around them. Sometimes, positive changes bring adverse outcomes, and desperate changes result in beneficial effects. There’s been consistent development in business for generations now, especially in marketing. For instance, business owners and marketers these days are fixated on imbuing human personality traits into their brand’s personality. Perhaps, it’s that human element that’s driving online businesses forward in today’s digital landscape.
Another element helping businesses grow is the level of flexibility allowed to employees. While they may claim otherwise, many companies fail at properly taking into account their employees’ needs, which eventually affects their business outcomes. A simple example of this is the recent COVID-19 pandemic – a global crisis that shook the world. Nobody had predicted that it could result in the downfall of many businesses, leading to them downsizing for survival. Some companies were even forced to consider shutting down their operations until further notice during these uncertain times.
For many years, online businesses have competed closely, with one edging past the other and vice versa. However, Stockholm-based creative tech company, Klingit is winning this game by applying a flexible and open approach. These days, businesses are allocating a high percentage of their budget to leverage digital channels and reach a larger number of customers in different corners of the world. Klingit takes this approach one step ahead by utilising a global workforce to serve a global clientele. Teddy Wold, a renowned entrepreneur known for his creative ideas and out-of-the-box approach, believes that a borderless workforce is the future of online businesses.
In an interview, Klingit’s co-founder Wold said, “The world hasn’t reached its full potential yet, because some businesses aren’t determined to learn what present digitalisation offers us. We are bounded by traditional methods to perform operations, which clouds our decision-making prowess. With Klingit, we not only want to open up opportunities, but we also want to inspire other businesses.”
Wold’s stance makes sense in the long run. It’s reported that using cloud computing and other technological advancements have assisted businesses in maximising their operations. During the pandemic, the adoption of cloud processes and eCommerce has enabled consumers to enjoy convenience when making purchases. This can also be applied to in-house operations. If employers provide flexibility and convenience to their workforce, there’s a high chance that they would stay for a long time and also use every ounce of their knowledge to forge their companies forward.
During the pandemic, businesses were forced to acknowledge that incorporating technological measures into their working systems doesn’t have to be picture perfect. It taught them to take action in this area without worrying too much, leading to quicker adoption of innovative technology or practices. A survey by McKinsey reported that businesses were successfully able to adopt technological changes more than 25 times than they would have expected. Further, they were able to implement solutions in almost half the time that they would have during the pre-pandemic days. The report suggested that the technological changes that were implemented in 11 days could have taken a year to implement if it wasn’t a time of crisis.
In retrospect, these results show that online businesses have taken the right step forward towards a better business outcome. With technological advancements, they created a workable solution that allowed their employees to continue their jobs from home. Still, many more organisations need to innovate to develop the global organisational infrastructure further. Klingit’s other co-founder Rikard Hegelund believes that the world is under-designed, killing millions of business opportunities every day.
Wold, an experienced campaigner, has high hopes as he navigates through these uncharted waters under the banner of Klingit. He expects to see a new post-pandemic market emerge that might shift the norms of businesses for the next decade or so. Nevertheless, both the founders of Klingit see an exciting opportunity in these circumstances. They are more interested in providing opportunities to professionals around the world, leveraging their skills and talents for a vast clientele, instead of competing with other businesses. This feels like a breath of fresh air in a world where businesses are always neck and neck with one another.
With a SaaS-based infrastructure, Klingit’s business model offers its workforce the opportunity to thrive while staying in the comfort of their homes. However, they don’t stop there. Wold and Hegelund are striving to invest more in their technology platform and expand their areas of expertise by adding more skilled professionals and leaders from different parts of the world. They already have people working from other countries, but they aim to tap into other industries and come out stronger on the other side. So can they navigate their company towards success in other sectors as well? For the founders of this ultra-successful startup, it’s not a matter of “if”; it’s a matter of “when”.