The Complete Guide to Designing a Startup Website: Everything to Know

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Are you launching a startup but unsure how to get those first customers? Well, the first step is having a good startup website.

Users first browse websites visually. That’s why first impressions matter when it comes to your website design. A poor website can deter users from visiting again.

How do you hook users with your startup’s website?

Let’s explore everything you need to know about designing a startup website that shows off your company’s brand and services well.

What Is a Startup Website?

A startup website is a website created for a new company or business. The site typically promotes the business and attracts customers or investors.

A startup website should be modern, stylish, and easy to use. It should also contain information about the company, its products or services, and how to contact the business.

Why Should You Build One?

Launching a website helps a startup in many ways. It increases your potential audience and user base. Creating a website is essential for every new company looking to establish a solid online presence and increase brand recognition.

Let’s look at the main benefits of having a website or the main reasons your startup, or any other firm looking to expand, needs a website.

Having a Web Presence

In this digital age, it’s crucial to have a presence online. Websites are a great way to build your web presence and reach customers who don’t live near your store. Startup websites can also run from anywhere, which is ideal for constantly moving individuals.


Startup websites are a great way to be available 24 hours a day, seven days a week. A physical store is limited in many ways, but a website is not. You can use websites to make your business bigger and reach customers worldwide while being open to them anytime.

Making People Aware of a Brand

A website that is interesting and fun to look at will not only bring in potential customers but can also help build your brand name and competence. You could hire a freelance web developer to make a website that fits the theme and goals of your business.

More Economical

No business can do well without a lot of marketing and advertising. Startup websites are among the most affordable and efficient ways to market your business.

You can create an online presence and get a lot of users by making a startup page and using the proper digital marketing techniques. There is no need to spend a fortune on any of these options.


A website for a new business will help it get the attention it needs. A company’s reputation and credibility go up when it gets more attention. Google allows us to make most of our decisions, so people who want to buy tend to do their research first.

What Makes a Good Website Homepage Design?

A design plan is a document that describes the goals and scope of your project to design a website for a startup. It shows what you want to do and where you want to go, and it helps you stay focused on the goals and priorities of your project.

A design brief is a summary of your product/user experience strategy. It usually has the following sections:

  • Target audience personas
  • Goal(s) for business
  • Values of the brand
  • Unique Offer
  • Competitiveness
  • The tone of voice

Pick a Domain Name

The domain name of your website is significant. It’s the web address (URL) you’ll give to clients and share on social media. Avoid using abbreviations, acronyms, and numbers to keep customers from getting confused.

Choose your TLD as well. This is the last part of the domain name, like .com, .net, or .biz.

After picking a domain name, you must make sure it is available and buy it from a registrar. Registrars of domains:

  • Wix
  • GoDaddy

Check copyrights before choosing a domain name.

Choose a Host

Every website needs a server to store and serve data. Use an external host for your small business’s website.

Budget dictates options. Shared web hosting lets multiple sites use one server. You pay extra for dedicated hosting, but you get your server.

Build Pages

Good websites have more than a homepage. Set up a product catalog and a corporate blog for your firm. Make sure each page on your website has a clear purpose and call to action (e.g., “Learn more,” “Sign up,” “Contact us,” or “Buy this”).

Include your business’s phone number, email address, and physical location on your contact page so customers can reach you directly. On an “About Us” page, list the founders or employees. It humanizes your brand.

Use a logo on your website, business cards, and social media. This helps people find your business online.

Setup Payment System (If Applicable)

Small businesses can benefit from e-commerce and credit card processing. Web hosting offers shopping carts and e-commerce connectivity. Find easy-to-use, adaptable solutions for your current and future demands.

Make Your Website Public

Before launching, test your website with Internet Explorer, Edge, Firefox, Safari, and Chrome. Check graphics, links, and layout in each browser’s page and feature. This will take time, preventing visitors from complaining about features.

Make it a mobile-friendly website. Google and other search engines use mobile-first indexing, which improves your website’s mobile performance in SERPs.

Marketing Your Website Through Social Media

Facebook, Twitter, LinkedIn, and Pinterest are great for contacting and informing clients. Post about website updates, but also conduct non-advertising dialogues.

Websites need social media links. Footer or sidebar are familiar places (the extra menu in the top right that often holds login or contact links).

Here’s Our Complete Guide to Designing a Startup Website

A business website is a low-cost investment that can help you build a reputation and reach more customers than traditional marketing. You’ll never lose customers if you keep your website up-to-date with new, relevant information and fix any technical problems right away.

Did you find this guide to designing a startup website helpful? Check our blogs for more business and technology tips.

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