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Importance of SEO for Real Estate Niche

Importance of SEO for Real Estate Niche

You’d be surprised at how often real estate agents ask for SEO advice. You’ve probably heard, “What is the best approach for raising my Google rankings?” or “How can I get more leads?”.

SEO for real estate is a unique beast. If you’re an agent, you’re already doing everything you can to make sure your listings get seen. You’re driving traffic to your listing from social media, you’re constantly posting on your website, and you’re constantly updating your MLS listing.

And while you’re doing all that, make sure you’re also taking advantage of the strategies you can implement to increase your rankings on Google and get more leads.

What is SEO for Real Estate?

SEO stands for “search engine optimization.” For real estate agents, it can be used to generate more leads and rank higher on the search engine result pages (SERPS).

A common misconception about SEO is that it’s a one-time thing. This couldn’t be further from the truth. SEO is a constantly evolving process, which means you need to constantly be monitoring your rankings, updating your content, and making changes to your website in order to stay at the top of SERPS.

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SEO for real estate involves optimizing your website for search engines using techniques like keyword research, backlinks, content optimization, and many others.

The goal of SEO for real estate agents is to have their listings rank as high as possible on SERPS so people are able to find them easily when they search online. By ranking higher on SERPS, you’ll be able to get more leads and sell more properties by bringing in new customers who would otherwise never have found you without an internet search.

It’s important that the information on your website remains relevant because users are likely checking out websites with outdated information before contacting an agent or company. For example, if you update your listing prices but don’t update that information on your website within two days, Google will automatically remove any reference to that property from SERPS until you update the information again.

SEO for Real Estate: The Best Practices

The best way to rank high in Google is to make sure your website is optimized for search engines. That means you need to avoid certain strategies that are commonly used by scammers, like hiding text and links on your site and over-optimizing your content with keywords.

To optimize your real estate website for search engines, you need to have a great title tag, meta description tag and other tags like meta keywords tags, meta robots tags etc. These tags are what tell Google what your site is about, who it’s written for and how it should be crawled by the search engine. These tags are also important because they influence the click-through rate (CTR) of people clicking on your listing in SERPS when searching for relevant keywords.

SEO for Real Estate: The Tools You Need

Before you get started with any SEO for real estate, make sure you have the following tools:

  • Domain name
  • Hosting service
  • Website template 
  • Keyword research tool 
  • Professional photographs to use on your website and in your marketing materials 
  • A blog for your business 
  • Social media accounts

SEO for Real Estate: How Do You Rank?

Real estate agents can rank highly in the SERPS by having a high domain authority (DA) score. Domain authority is a score given to websites by Moz that measures their overall strength and trust. When you have a high DA score (or domain authority), it will help your site rank higher in the search engines.

A good way to increase your domain authority is to add backlinks from websites with a high DA score. To get these links, you can use technical seo services for real estate directories and other blogs that are relevant to your niche.

SEO for Real Estate: What’s Next?

The best ways of ranking high in Google is by optimizing your title tags, meta description tags, key phrases and other tags like meta robots tags etc., having a high domain authority (DA) score and adding relevant backlinks to your site from sites with a high DA score. 

When it comes to SEO for real estate, there are many best practices you should try.

  1. Optimize Your Web Presence: The first thing you need to do is make sure your website is optimized for search engines. You want it to be fast, mobile-friendly, and easy enough to navigate that the user won’t get lost. It’s also important that you have a clean site with consistent branding across all platforms, so users can easily identify who you are and what your business offers.
  2. Use Social Media: When it comes to real estate SEO, social media is one of the most important tools at your disposal. You want to post consistently on social media and make sure that everything you share has some sort of relevance to your business or the industry in general. Your posts should also be linked back to their respective pages on your website so people can easily find out more about you and what you offer without having to leave Facebook, LinkedIn or Twitter.
  3. Participate in Online Forums: Online forums are another great place for real estate agents when it comes to SEO for real estate. An active forum presence will help drive traffic from potential clients and give potential clients an idea of who they’re dealing with before they ever contact them by phone or email—something that could have a major impact on whether they choose to go with your agency or not!
  4. Use Blogs & Guest Posts: Blogging is a great way for real estate agents to  establish themselves as experts in their field. In your blog you can write about everything from the importance of a positive mental attitude to the best ways to market your business. You can also use guest posts from other industry experts to increase your credibility and reach new audiences.
  5. Create Video Content: Videos are becoming more and more important for real estate, especially when it comes to SEO for real estate. There are dozens of video sharing sites, including YouTube, and all of them have a ton of visitors every day looking for information about homes for sale or how to buy or sell a home. YouTube videos also have SEO benefits since they’re easy to share on social media sites like Facebook and Twitter, which means that they can help drive potential clients back to your website.
  6. Host Local Events: If you’re hosting an open house event or auction you should make sure that you include links in the description section so people who read it will be able to learn more about your business. This is a great way to increase engagement with your audience and to drive traffic to your website or blog.
  7. Use Social Media: Social media is one of the most important ways to market a real estate business these days and it’s something you should be doing whether you’re an individual agent or a large company. You can use social media sites like Facebook and Twitter to share pictures, videos and blog posts with your followers, as well as to promote upcoming events or local news that might be relevant for potential clients.
  8. Ask for Reviews: It’s important that you encourage people who have worked with you in the past to leave reviews on sites like Yelp, Google Local and Angie’s List so that potential clients can read what other people have said about your services before they hire you (or not).


Real estate agents don’t have to be stuck in the old ways of doing things. Technology has made it possible for them to connect with their clients and prospects in a whole new way, and they can use that to their advantage. The best realtors are those who are willing to adapt and learn new things, so if you’re not having the best SEO agency for your business then you could be missing out on potential clients.

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