Explaining email deliverability | more details | avplemedia

Explaining email deliverability testing

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The email delivery pipeline is only complete with spam filtering. However, it is a real bummer when your carefully written customer email is in the spam folder. Learn each and everything there is to know about email deliverability tests and how to ensure that your transactional emails reach their intended destination, the recipient’s inbox. For more details, please read below.

What is testing for email deliverability?

When you discover that your recipients haven’t gotten any of your email notifications and you have to ask them if they’ve “checked their spam folder,” isn’t that a little embarrassing? By checking the deliverability of our emails, we can steer clear of situations like that.

Keep in mind that deliverability and delivery rate are different. The latter indicates the percentage of emails that were received by your recipients’ email servers and did not bounce.

Deliverability, also referred to as inbox rate, assesses the likelihood that an email will be recognised as legitimate rather than sent to the spam folder. Therefore, we can confirm that our emails will arrive in the inbox as intended when we run a deliverability test. Let’s examine how a spam filter functions from the inside out to understand better how we can increase our deliverability rates.

How are spam filters implemented?

The term “email spam” originated from a comedy by Monty Python with the same name. The range of estimates for the annual spam rate worldwide is between 45 and 73 per cent. That accounts for at least half of all emails sent globally.

Although email spam is annoying and uses up valuable storage space, it also presents serious risks in the real world. False positives are the biggest challenge in separating spam from legitimate email. Therefore, email providers put a lot of effort into developing highly detailed spam filters that combine strict rules with probabilistic techniques.

Spam rule and regulations

Removing yourself from undesired mailing lists has gotten a lot simpler in recent years. This is not always the fault of email marketers, as not only does the absence of an “unsubscribe” button affect your delivery, but doing so may also be against the law in some nations.

According to Australia’s Spam Act, senders must make it “simple to unsubscribe.” Under Canada’s CAN-SPAM Act, companies are permitted to send “cold” (i.e., unsolicited) emails. Proton’s free plan users are not permitted to address more than 100 persons at once.

Why is testing email deliverability useful?

Make sure that your transactional emails only end up in spam after you start sending them to customers or potential customers. You cannot afford to have your content marked as spam, even if your recipients are considerate enough to check their spam folders. Spam email is frequently not opened, and getting marked as spam will eventually harm your sender’s reputation in general.

Spam checkers must adjust to their competitors as spammers find new ways to evade the filters. As a result, spam compliance rules are always changing. Before sending your emails out into the real world, you must have a workflow that enables you to test them repeatedly and thoroughly. That is made possible by automated email testing with Grow Bots.

For more information, kindly read here.


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