Corporate branding vs Product branding: Five major differences

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It is a well-known fact that branding is important for a business enterprise to accomplish its goals and lead the market by having the most substantial customer base.

In the market, you must have seen shoes worth 800 and also shoes worth 8000. What do you think is the difference between these shoes, that leads to such a significant difference in their prices? You might say that it’s because of the better quality of raw materials used in shoes that costs 8000. Even if we consider that, it still doesn’t make sense how the price is just ten folds. Here is where “brand” comes into play.

It is because of a certain brand and its reputation in the market and among the customers that the price of shoes is set high. A brand’s image can be enhanced by using various resources such as videos that can be made by corporate film makers.

Branding is of many types, but the two kinds of branding that confuse a lot of people are Corporate Branding and Product Branding. In this article, let’s take a quick look at how these two kinds of branding are different from each other.

Corporate Branding

Corporate Branding is a branding strategy whose main aim is to represent the enterprise as a whole to the outerworld. In corporate branding, we don’t talk about a certain product mix or product line of a company but summarize all the traits of a business.
Focus
The main focus in corporate branding is to establish a perfect image of a business enterprise for the audience to view.
Communication Channels
The very idea of communicating regarding a certain product mix or product line makes business people anxious. It is crucial to share a message with the audience without leaving any room for misunderstandings. With corporate branding, you need to set up a communication channel such that you can communicate with a large number at once.
Consumer Loyalty
When you focus on utilizing your resources on corporate branding and not a particular product of the company. That is when you provide the customers with reasons to trust you. Providing such reasons to the audience also comes under enhancing consumer loyalty.
Duration
Another significant difference between corporate branding and product branding is the duration for which the branding strategy activities are carried out.
Result on Sales
With corporate branding, you might see a hike in the sales of recently launched products or maybe you will be able to see a sales hike for almost every product. Product Branding focuses on the product but with corporate branding, we talk about every product of the company and their services.

Product Branding

Product Branding is different from corporate branding, as here the main aim is to promote a specific product and has nothing to do with the other products of the same business.
Focus
The main focus in product branding is a particular product.
Communication Channels
For product branding, communication channels can be kept private and as the discussion that is to be done is only about a single product and can easily be done between two people without the need of a whole team.
Consumer Loyalty
Product Branding does not assure you of any kind of rigid consumer loyalty.
Duration
Another significant difference between corporate branding and product branding is the duration for which the branding strategy activities are carried out.
Result on Sales
With public branding, you can hike up the sales of a certain product quite significantly.

Also read avplemedia

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