Do you have an idea how hotels should advertise over the holidays?
The holiday season is one of the busiest periods for hospitality establishments. With all the bells and whistles, guests expect the best from you and your team.
Put into action some hotel marketing strategies that will bring in the business. With everything from targeted ads to social engagement, you have many options.
While this is all great news, knowing how to take advantage and generate more sales takes work. But what if you could go one step further and help guide them to your accommodation?
Read on, and find out what will help you stay ahead of the competition.
1. Use Social Media to Your Advantage
This is the time of year when people are looking to travel and book hotel rooms for holiday celebrations. If you want to make the most of the festive season, here are some hotel marketing tips to use social media to your advantage:
Use platforms like Facebook and Instagram to share photos and videos of your hotel decorated for the holidays. Make use of holiday hashtags to reach a wider audience and get people talking about your hotel.
Offer special holiday rates and packages on your website and social media channels exclusive to subscribers. You may also host a holiday contest on social media and give away prizes like a free night’s stay at your hotel
Get creative with your marketing and think outside the box to stand out during this busy time of year.
2. Utilize Email Marketing
Email marketing should be one of your go-to tools for boosting holiday season bookings. You can use email to reach past guests, promote special deals and offer exclusive holiday packages.
Still trying to figure out where to start? Here are some festive hotel marketing ideas to get you started:
Send a Holiday Greeting
Wish your subscribers a happy holiday with a festive email template. Add a personalized touch by including each recipient’s name in the subject line or message body.
Offer a Holiday Discount
Everyone loves a good deal. Promote your holiday discounts and deals in an email campaign. Be sure to include images and details of what’s included.
Introduce a Holiday Package
If you’re offering a special holiday package, email is the perfect way to promote it. Include all the details and a call-to-action to book.
Share Holiday Event Information
If you’re hosting any holiday events at your hotel, share the details in an email. This could be anything from a tree lighting ceremony to a holiday-themed buffet.
By using email marketing to promote your hotel during the festive season, you’ll be able to reach.
3. Run Targeted Ads
The festive season is a great time to run targeted ads and boost your hotel marketing. Here are some tips to make the most of the festive season:
Plan your ad campaign and identify your target audience. Create festive, eye-catching ads that will appeal to your target audience.
Use compelling call-to-action phrases such as “Book now” or “Get in the festive spirit” to encourage potential guests to take action. Ensure your website and booking system are ready to handle the increased traffic and inquiries during the festive season.
Offer special festive season deals and discounts to attract more bookings.
4. Make the Most of Your Website
The festive season is a great time to market your hotel and attract new guests. Here are some tips to make the most of your website during this busy time:
Make sure your website is up-to-date and looking its best. This is the first impression potential guests will have of your hotel, so you want to make a good impression.
Highlight any special deals or packages you offer during the festive season. Make it easy for potential guests to find this information on your website.
Use attractive visuals and images to showcase your hotel and facilities. This is a great way to catch people’s attention and make your hotel stand out.
Make your website festive. Add a Christmas-themed banner or a countdown to the New Year.
5. Get Festive With Your Decor
Your hotel’s decor is one of the first things guests notice, so make sure it’s festive and inviting! Here are a few tips:
Get into the spirit with a festive wreath or garland at your entrance. Bring the holidays inside with a beautiful holiday tree in your lobby or common area.
Decorate your public spaces with festive touches like holiday-themed centerpieces, candles, and poinsettias. You may also create a warm and inviting atmosphere in your guest rooms by adding holiday-themed pillows, throws, and small touches like mini Christmas trees
Get your staff into the holiday spirit by having them wear festive clothing or accessories. By following these tips, your hotel website design will stand out and make a lasting impression on guests this holiday season!
Must Try Holiday Hotel Marketing Ideas
The holidays are a great time to try out hotel marketing ideas to increase bookings. You can do this by offering special holiday rates, creating holiday-themed packages, and promoting your hotel as a great place to celebrate the season.
Make sure to use social media, email, and other marketing channels to reach your target audience. And finally, remember to offer a great customer experience so your guests will want to come back year after year.
For more great ideas and tips, check out the rest of our blog posts today!
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