SEO is a nuanced, technical process, and hiring the right SEO company can be difficult. Businesses in Houston are rapidly developing, and this translates into more competition. In such a situation, hiring the best Houston SEO company in Houston could make or break your company. Worry not because this guide covers everything you need to know to navigate the SEO world.

Why do you need SEO services?

There are many reasons to hire an SEO company. It can be difficult to understand what they’ll do if you’re new to hiring an external partner to help your business. Here are some of the more common situations where hiring an SEO firm in Houston can benefit you and your business:

• You’re launching a new website or blog and want a strong foundation for future growth.
• Your current site is having issues with search engine optimisation (SEO), or it’s not getting traffic.
• You have a website but aren’t sure how to get organic traffic from search engines like Google and Bing (or other platforms like Instagram, LinkedIn and Twitter).

What kinds of SEO agencies are there?

There are three main types of SEO agencies:

• The first is a content marketing agency, which focuses on creating and promoting high-quality content through blogs, newsletters, podcasts and videos. They can help your company with its social media presence as well.
• The second type is a link-building agency. These companies will create links pointing to your website from other sites to boost its visibility on search engines such as Google.
• Finally, PPC (pay-per-click) agencies manage online advertising campaigns for you by buying ads on Facebook or Twitter.

What expertise should your SEO agency have?

You might think hiring a SEO company in Houston specialising in your industry is a good idea. This is not necessarily the case.

A good SEO professional should have experience with your business and its goals, but they shouldn’t be limited to any industry. A broad knowledge of online marketing can help them identify opportunities for you across all sectors.

In addition, the agency must have experience working with websites like yours. They don’t need to have worked with every type of website under the sun (because there are many), but it would be helpful if their past clients in Houston had sites similar in size, traffic level and complexity as yours does now or will in the future.

What should you look for in the agency’s portfolio?

When reviewing a portfolio, it’s important to look for examples of work that are relevant to your business. If you are an automotive company, the portfolio should include examples of automotive sites and not websites related to pet products or restaurants. You should also look at how they have implemented SEO services on the websites they have worked with to see if their approach aligns with what you would like done in terms of keywords, content and link building.

A large part of hiring an SEO agency is trust, which can be established by looking at whether or not they have experience working with similar industries as yours. If there are no similar websites on their list, this could be cause for concern; however, if there are some, but most focus on unrelated industries, then this may be fine if the company’s representative gives no reason as to why this is the case.

How can you measure your SEO results?

To measure the success of your SEO campaign, you need to know what to look for. Fortunately, a few easy-to-use tools can help you do this. Google Analytics is one such tool; it provides detailed data on how people interact with your website and how traffic is generated. Google Search Console allows you to see search engine results for your brand name, keywords used by searchers in organic searches, and more. Google Trends gives insight into keyword popularity over time—for example, if you’re looking at “organic food, “you’ll see which cities have searched this term more than others. The final step is tracking keyword rankings: if a particular keyword has dropped in its ranking on any search engine (such as Google), then it’s safe to assume that some change has negatively impacted SEO efforts.